Customer Service & Client Communication for Small Teams
15 lessons · 2 hrs 21 minKeeping your promises is one of the most important things customers judge a small business on. Fifteen lessons, each a researched written lesson with its sources and a narrated video, teach a small team the people side of service. You learn what customers actually judge: a promise kept, making it easy before making it special, and the moments they remember. You handle the first contact at every door, find the real question, and say the wait before they ask. You learn the policy before you explain it, say a no that doesn't sound harsh, and know what a team member can decide alone. When it goes wrong, you make it easy for unhappy customers to tell you, log every complaint and look for the repeat, offer a recovery you can say out loud, and make the apology that closes the loop. Then you learn when to hand it up and how to stay steady after a hard customer. You finish by building your own Service Book.
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